Ibhikawozi yaseSan Jose iqambe kabusha izinto zayo ezibhakiwe ngokuthi “ikhekhe le-mochi” ngemuva kokuthi iThird Culture Bakery icele i-CA Bakehouse ukuthi iyeke ukusebenzisa igama elithi “mochi muffin.”
I-CA Bakehouse, ibhikawozi encane, ephethwe umndeni e-San Jose, ibithengisa ama-muffin e-mochi cishe iminyaka emibili ngesikhathi kufika incwadi yokuyeka nokuyeka.
Incwadi evela e-Berkeley's Third Culture Bakery icela i-CA Bakehouse ukuthi iyeke ngokushesha ukusebenzisa igama elithi "mochi muffin" noma ibhekane nezinyathelo zomthetho.I-Third Culture ibhalise igama njengophawu lokuhweba ngo-2018.
U-Kevin Lam, umnikazi we-CA Bakehouse, ushaqekile ngokuthi akasongelwa ngokusemthethweni kuphela kodwa nokuthi igama elivamile - incazelo yokudla okulula kwerayisi elinamathelayo elibhakwe ethini le-muffin - lingadayiswa.
“Kufana nokumaka isinkwa esivamile noma amamufini kabhanana,” kusho uLam.” Sisanda kuqala, siyibhizinisi elincane lomndeni uma liqhathaniswa nawo. Ngakho, ngeshwa, sishintshe igama lethu.”
Selokhu iThird Culture ithola uphawu lokuhweba lukahulumeni ngomkhiqizo wayo odumile, ababhikawozi bebesebenza buthule ukumisa izindawo zokudlela, ababhaki nama-blogger okudla ezweni lonke ukuthi basebenzise igama elithi mochi muffins. Isitolo se-Auckland ramen sithole incwadi yokuyeka nokuyeka evela kuThird Culture eminyakeni embalwa edlule, kusho omunye wabanikazi u-Sam White. Igagasi lamabhizinisi liphinde lathola izincwadi eziphuma ebhizinisini elincane lika-April, kuhlanganisa nebhizinisi elincane laseMassachusetts.
Cishe wonke umuntu abathintwayo wathobela ngokushesha futhi wenza kabusha imikhiqizo yabo - I-CA Bakehouse manje ithengisa "amakhekhe e-mochi," ngokwesibonelo - besaba ukungqubuzana nenkampani enkulu uma kuqhathaniswa, enezinsizakusebenza ezithengisa amamuffin e-mochi ezweni lonke. Inkampani yethula impi yomkhiqizo.
Iphakamisa imibuzo mayelana nokuthi ubani ongaba umnikazi wesidlo sokupheka, ingxoxo ethatha isikhathi eside neshisayo endaweni yokudlela kanye nomhlaba wamaresiphi.
I-CA Bakehouse e-San Jose iqambe kabusha ngokuthi i-Mochi Muffins ngemva kokuthola incwadi yokumisa nokuyeka evela ku-Third Culture Bakery.
U-Wenter Shyu, ongumnikazi weThird Culture, uthe wabona kusenesikhathi ukuthi ibhikawozi kufanele ivikele umkhiqizo wayo wokuqala nodumile.I-Third Culture manje isiqasha abameli ukuthi babheke izimpawu zokuthengisa.
"Asizami ukufuna igama elithi mochi, mochiko noma i-muffin," esho.” Kumayelana nomkhiqizo owodwa owaqala ibhikawozi yethu futhi wasenza saduma. Yileyo ndlela esikhokha ngayo izikweletu zethu futhi sikhokhele abasebenzi bethu. Uma omunye umuntu enza i-mochi muffin ebukeka njengeyethu futhi (eyi) ukuyidayisa , yilokho esikufunayo."
Abaningi bababhaki kanye nama-blogger okudla abathintwayo ngale ndaba banqabile ukukhuluma esidlangalaleni, besaba ukuthi ukwenza kanjalo kungaholela esinyathelweni somthetho ngesiko lesithathu.Umnikazi webhizinisi le-Bay Area othengisa ama-mochi muffins uthe ubelokhu elindele incwadi ngokwesaba.Ngesikhathi ibhikawozi laseSan Diego lizama ukuzilwela ngo-2019, iThird Culture yamangalela umnikazi ngokwephula uphawu lokuhweba.
Njengoba izindaba zencwadi yakamuva yokuyeka nokuyeka zisabalala phakathi kwababhaki njengenethiwekhi yokuhleba kophudingi, kwaqubuka intukuthelo eqenjini le-Facebook elinamalungu angu-145,000 elibizwa ngokuthi i-Subtle Asian Baking. ufulawa werayisi onama-glutinous, owaqala ekuqaleni Amasiko amathathu ayekhona ngaphambili.
"Siwumphakathi wabantu abathanda ukubhaka e-Asian. Siyayithanda i-mochi eyosiwe," kusho u-Kat Lieu, umsunguli we-Subtle Asian Baking. "Kuthiwani uma ngolunye usuku sesaba ukwenza isinkwa sikabhanana noma amakhekhe e-miso? Ingabe kufanele sihlale sibheka emuva futhi sesabe ukuma nokuma, noma singaqhubeka sidala futhi sikhululekile?"
Ama-muffin e-Mochi awahlukaniseki endabeni yesiko lesithathu.Umnikazi womunye u-Sam Butarbutar waqala ukuthengisa ama-muffin akhe esitayela sase-Indonesian ezitolo zekhofi zase-Bay Area ngo-2014.Asedume kakhulu kangangokuthi yena nomyeni wakhe u-Shyu bavula ibhikawozi e-Berkeley ngo-2017.Banwebeka bangena eColorado (izindawo ezimbili ezivuliwe e-Wakeries e-Creek manje sezivaliwe) UFrancisco.Ababhulogi bokudla abaningi banamaresiphi e-mochi muffin akhuthazwe amasiko esithathu.
Ama-muffin abe ngophawu lomkhiqizo wesithathu wamasiko ngezindlela eziningi: inkampani ebandakanya wonke umuntu ephethwe umbhangqwana wase-Indonesian nowaseTaiwan eyenza amaswidi agqugquzelwe ubunikazi bawo bamasiko esithathu.Kubuye kube okomuntu siqu kakhulu: Le nkampani yasungulwa nguButarbutar nomama wakhe, abenza ama-dessert, anqamula naye ubuhlobo ngemva kokuphuma kwakhe nomndeni wakhe.
OkweSiko Lesithathu, ama-muffin e-mochi "angaphezu kwekhekhe," incwadi yawo evamile yokuyeka nokuyeka ifundeka.
Kodwa futhi isiphenduke umkhiqizo ohehayo.Ngokuka-Shyu, I-Third Culture ithengise ama-muffin e-mochi ezitolo ezinkulu ezinkampanini ezazizozakhela ezazo izinhlobo zezinto ezibhakwayo.
"Ekuqaleni, besizizwa sikhululeke kakhudlwana, siphephile futhi sivikelekile ngelogo," kusho u-Shyu."Ezweni lokudla, uma ubona umbono omuhle, uwusebenzisa ku-inthanethi. Kodwa ... akukho sikweletu."
Ngaphambili kwesitolo esincane e-San Jose, i-CA Bakehouse ithengisa amakhulukhulu amakhekhe e-mochi ngosuku anambitheka efana nogwava namantongomane kabhanana.Umnikazi kwadingeka ashintshe igama le-dessert ezimpawini, izincwajana kanye newebhusayithi yesitolo sokubhaka - nakuba iresiphi ibisekhaya kusukela u-Lam esemncane.Okuthunyelwe kwezokuxhumana kuchaza ukuthi i-spin yabo embonini ye-bhánh ye-rice bake basebenza e-Vietnamese. e-Bay Area iminyaka engaphezu kwengu-20, udidwe umbono wokuthi inkampani ingafaka uphawu lwento ejwayeleke kangaka, esho.
Umndeni wakwaLim uyasiqonda isifiso sokuvikela imisebenzi okuthiwa yasekuqaleni.Bathi bayibhizinisi lokuqala laseMelika ukuthengisa amawaffle aseSouth Asia anokunambitheka kwe-pandan e-Le Monde, indawo yokubhaka yangaphambilini yomndeni e-San Jose, eyavulwa ngo-1990. I-CA Bakehouse izibeka “njengomdali we-waffle yasekuqaleni eluhlaza.”
“Sesineminyaka engu-20 siyisebenzisa, kodwa asikaze sicabange ukuyiphawula ngoba yigama elivamile,” kusho uLam.
Kuze kube manje, ibhizinisi elilodwa kuphela elibonakala lizamile ukuphikisa uphawu lokuhweba.U-Stella + Mochi ufake isicelo ngasekupheleni kuka-2019 ukuze kususwe uphawu lokuhweba lwe-Third Culture's mochi muffin ngemuva kokuba ibhikawozi ye-Bay Area icele u-Stella + Mochi waseSan Diego ukuthi ayeke ukusebenzisa leli gama, amarekhodi abonisa.Baphikisa ngokuthi leli gama lijwayelekile kakhulu ukuthi lingadayiswa.
Ngokwamarekhodi asenkantolo, I-Third Culture iphendule ngecala lokwephulwa kophawu lokuthengisa ikhala ngokuthi ukusebenzisa kwebhikawozi e-San Diego ama-muffin e-mochi kubangele ukudideka kwamakhasimende futhi kwadala umonakalo “ongenakulungiseka” esithunzini se-Third Culture.Icala laxazululwa phakathi nezinyanga.
Abameli bakaStella + Mochi bathe imibandela yesinxephezelo iyimfihlo futhi abafuni ukuphawula.
“Ngicabanga ukuthi abantu bayesaba,” kusho uJenny Hartin, umqondisi wezokuxhumana endaweni yokusesha iresiphi ethi Eat Your Books.” Awufuni ukudala inkinga.”
Ochwepheshe bezomthetho abathintwe yi-Chronicle babuze ukuthi uphawu lokuhweba lwe-Mochi Muffin lwe-Third Culture luzosinda yini enseleleni yenkantolo. Ummeli wempahla yengqondo ezinze e-San Francisco u-Robin Gross uthe uphawu lokuhweba lufakwe ohlwini lwerejista ye-US Patent kanye ne-Trademark Office esikhundleni serejista eyinhloko, okusho ukuthi ayifaneleki ukuvikelwa okukhethekile.
“Ngokubona kwami, isimangalo seThird Culture Bakery ngeke siphumelele ngoba uphawu lwayo lwentengiso luyachaza kuphela futhi alukwazi ukunikezwa amalungelo akhethekile,” kusho u-Gross.” Uma izinkampani zingavunyelwe ukusebenzisa amagama achazayo ukuchaza imikhiqizo yazo, khona-ke umthetho wezimpawu zokuhweba uyeqisa futhi wephula ilungelo lokukhuluma ngokukhululeka.
Uma izimpawu zokuthengisa zibonisa “ukwehluka okutholiwe, okusho ukuthi ukusetshenziswa kwazo kugcwalise inkolelo engqondweni yomthengi yokuthi kusetshenziswa igama elithi ‘mochi muffin’ kuphela,” kusho uGross, “kuzoba nzima ukuthengisa. , ngoba namanye amabhikawozi nawo asebenzisa leli gama.”
I-Third Culture ifake isicelo sezimpawu zokuthengisa zeminye imikhiqizo embalwa kodwa ayikwazanga ukuzithola, okuhlanganisa i-“mochi brownie”, “butter mochi donut” kanye “ne-moffin”.Amanye amabhikawozi anamagama okuhweba abhalisiwe noma imiqondo eqondile, njenge-Cronut edumile ebhikawozi laseNew York City i-Dominique Ansel, noma i-Mochissant e-Rolling Out Cafe, i-hybrid trade mochi e-Santa. iphisa phakathi kwenkampani yaseCalifornia cocktail kanye nenkampani kamaswidi yaseDelaware mayelana namalungelo "ebhomu likashokoledi oshisayo."I-Third Culture, enikezela nge-turmeric matcha latte eyake yabizwa ngokuthi "i-Golden Yogi," yayiqamba kabusha ngemuva kokuthola incwadi yokuyeka nokuyeka.
Emhlabeni lapho izindlela zokupheka ezithandwayo zisakazwa kakhulu ezinkundleni zokuxhumana, u-Shyu ubona izimpawu zokuthengisa njengomqondo ojwayelekile webhizinisi.Sezivele ziwuphawu lwemikhiqizo yesikhathi esizayo engakaveli emashalofini ebhikawozi.
Njengamanje, ababhaki kanye nama-blogger okudla bebelokhu bexwayisana ngokuthi bangaphromothi noma yiluphi uhlobo lwe-mochi dessert. (Amadonathi e-Mochi athandwa kakhulu njengamanje kangangokuthi izinkundla zokuxhumana zigcwele amabhikawozi amaningi amasha kanye nezindlela zokupheka.) Ekhasini le-Facebook le-Subtle Asian Baking, okuthunyelwe okusikisela amanye amagama ukuze kugwenywe isenzo esingokomthetho—ama-mochimuffs, ama-moffin, ama-mochin—— kubangele inqwaba yamazwana.
Amanye amalungu oBhaka wase-Asia Acashile ayephazanyiswa ikakhulukazi imithelela yamasiko ebhikawozi, ebonakala inesithako, ufulawa werayisi osuthisayo osetshenziselwa ukwenza i-mochi, enezimpande ezijulile emasikweni amaningi ase-Asia.Baphikisana ngokuduba amasiko esithathu, futhi abanye bashiya ukubuyekezwa okungekuhle kwenkanyezi eyodwa ekhasini le-Yelp lesitolo sokubhaka.
“Ukube othile ubengaphawula okuthile okungokwesiko noma okunenjongo,” njenge-dessert halo halo yesi-Filipino, “bengeke ngikwazi ukwenza noma ukushicilela iresiphi, futhi bengingakhungatheka kakhulu ngoba sekuyiminyaka isendlini yami,” kusho u-Bianca Fernandez, ophethe ibhulogi yokudla ebizwa ngokuthi i-Bianca e-Boston. Muva nje usule noma yikuphi okushiwo yi-muffin.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
U-Elena Kadvany uzojoyina iSan Francisco Chronicle ngo-2021 njengentatheli yezokudla. Ngaphambilini, ubengumbhali wezisebenzi ze-Palo Alto Weekly kanye nezincwadi ezingodadewabo ezihlanganisa izindawo zokudlela nezemfundo, futhi wasungula ikholomu yokudlela yasePeninsula Foodie kanye nephephabhuku.
Isikhathi sokuthumela: Jul-30-2022