Ibhikawozi yaseSan Jose iqambe kabusha izinto zayo ezibhakiwe ngokuthi “ikhekhe le-mochi” ngemuva kokuthi iThird Culture Bakery icele i-CA Bakehouse ukuthi iyeke ukusebenzisa igama elithi “mochi muffin.”
I-CA Bakehouse, ibhikawozi encane, ephethwe umndeni e-San Jose, ibithengisa ama-muffin e-mochi cishe iminyaka emibili ngesikhathi kufika incwadi yokuyeka nokuyeka.
Incwadi evela e-Berkeley's Third Culture Bakery icela i-CA Bakehouse ukuthi iyeke ngokushesha ukusebenzisa igama elithi "mochi muffin" noma ibhekane nezinyathelo zomthetho.I-Third Culture ibhalise igama njengophawu lokuhweba ngo-2018.
U-Kevin Lam, umnikazi we-CA Bakehouse, ushaqekile ngokuthi akasongelwa ngokusemthethweni kuphela kodwa nokuthi igama elivamile - incazelo yokudla okulula kwerayisi elinamathelayo elibhakwe ethini le-muffin - lingadayiswa.
“Kufana nokumaka isinkwa esivamile noma amamufini kabhanana,” kusho u-Lam.” Sisanda kuqala, siyibhizinisi elincane lomndeni uma liqhathaniswa nawo.Ngakho, ngeshwa, sashintsha igama lethu.”
Kusukela iThird Culture ithola uphawu lokuhweba lukahulumeni ngomkhiqizo wayo odumile, amabhikawozi abesebenza buthule ukuze amise izindawo zokudlela, ababhaki nama-blogger okudla ezweni lonke ekusebenziseni igama elithi mochi muffins. Isitolo se-Auckland ramen sithole incwadi yokuyeka nokuyeka evela ku-Third Culture. eminyakeni embalwa edlule, kusho omunye wabanikazi u-Sam White.Igagasi lamabhizinisi liphinde lathola izincwadi ezivela ku-Third Culture ngo-April, kuhlanganise nebhizinisi elincane lokubhaka lasekhaya eWorcester, Massachusetts.
Cishe wonke umuntu abathintwayo wathobela ngokushesha futhi wenza kabusha imikhiqizo yabo - I-CA Bakehouse manje ithengisa "amakhekhe e-mochi," ngokwesibonelo - besaba ukungqubuzana nenkampani enkulu uma kuqhathaniswa, enezinsizakusebenza ezithengisa amamuffin e-mochi ezweni lonke.Inkampani yethula impi yomkhiqizo.
Iphakamisa imibuzo mayelana nokuthi ubani ongaba umnikazi wesitsha sokupheka, ingxoxo ethatha isikhathi eside neshisayo endaweni yokudlela kanye nomhlaba wamaresiphi.
I-CA Bakehouse e-San Jose iqambe kabusha ngokuthi i-Mochi Muffins ngemva kokuthola incwadi yokumisa nokuyeka evela ku-Third Culture Bakery.
U-Wenter Shyu, ongumnikazi weThird Culture, uthe wabona kusenesikhathi ukuthi ibhikawozi kufanele ivikele umkhiqizo wayo wokuqala nodumile.I-Third Culture manje isiqasha abameli ukuthi babheke izimpawu zokuthengisa.
“Asizami ukufuna igama elithi mochi, mochiko noma i-muffin ubunikazi begama.” Kumayelana nomkhiqizo owodwa owaqala ibhikawozi yethu futhi wasenza saduma.Sikhokha kanjalo-ke izikweletu zethu futhi sikhokhele abasebenzi bethu.Uma omunye umuntu enza i-mochi muffin ebukeka njengeyethu futhi (eyi) uyayithengisa, yilokho esikufunayo.”
Abaningi bababhaki nabablogi bokudla abathintwayo ngale ndaba banqabile ukukhuluma esidlangalaleni, besaba ukuthi ukwenza kanjalo kungase kuholele ekuthathweni kwezinyathelo zomthetho ngomuntu wesithathu. Umnikazi webhizinisi wase-Bay Area othengisa ama-mochi muffins uthe ubelokhu ethukile elindele incwadi iminyaka. Ngenkathi ibhikawozi yaseSan Diego izama ukuzilwela ngo-2019, iThird Culture yamangalela umnikazi ngokwephula uphawu lwentengiso.
Njengoba izindaba zencwadi yakamuva yokuyeka nokuyeka zisabalala phakathi kwababhaki njengenethiwekhi yokuhleba kophudingi, kwaqubuka intukuthelo eqenjini le-Facebook elinamalungu angu-145,000 elibizwa ngokuthi i-Subtle Asian Baking. , futhi bakhathazekile ngesandulela sezimpahla ezibhakiwe TM ezigxilwe esithakweni esitholakala yonke indawo, ufulawa werayisi onama-glutinous, obuyela emuva ekuqaleni Amasiko amathathu ayekhona ngaphambili.
“Siwumphakathi wabantu abashiseka ngokweqile base-Asia.Siyayithanda i-mochi eyosiwe,” kusho u-Kat Lieu, umsunguli we-Subtle Asian Baking.” Kuthiwani uma ngolunye usuku sesaba ukwenza isinkwa sikabhanana noma amakhekhe e-miso?Ngabe kufanele sihlale sibheka emuva futhi sesabe ukuma sime, noma singaqhubeka nokuqamba nokukhululeka?”
Ama-muffin e-Mochi awahlukaniseki endabeni yesiko lesithathu.Umnikazi womunye u-Sam Butarbutar waqala ukuthengisa ama-muffin akhe esitayela sase-Indonesian ezitolo zekhofi zase-Bay Area ngo-2014. Adume kakhulu kangangokuthi yena nomyeni wakhe u-Shyu bavula ibhikawozi e-Berkeley ngo-2017. .Banwebele e-Colorado (izindawo ezimbili manje sezivaliwe) nase-Walnut Creek, ngezinhlelo zokuvula izindawo zokubhaka ezimbili e-San Francisco.Abablogi bokudla abaningi banamaresiphi e-mochi muffin akhuthazwe amasiko esithathu.
Ama-muffin ngezindlela eziningi abe uphawu lomkhiqizo wesithathu wamasiko: inkampani ebandakanya wonke umuntu ephethwe umbhangqwana wase-Indonesia naseTaiwan eyenza amaswidi agqugquzelwe ubunikazi bawo besithathu bamasiko.Futhi kungokomuntu siqu kakhulu: Le nkampani yasungulwa nguButarbutar nomama wakhe, wenza ama-dessert, anqamula ubuhlobo naye ngemva kokuphuma emndenini wakhe.
OkweSiko Lesithathu, ama-muffin e-mochi "angaphezu kwekhekhe," incwadi yawo evamile yokuyeka nokuyeka ifundeka.
Kodwa futhi isiphenduke umkhiqizo ohehayo.Ngokuka-Shyu, I-Third Culture ithengise ama-muffin e-mochi ezitolo ezinkulu ezinkampanini ezazizozakhela ezazo izinhlobo zezinto ezibhakwayo.
“Ekuqaleni, besizizwa sikhululeke kakhudlwana, siphephile futhi sivikelekile ngelogo,” kusho u-Shyu.”Ezweni lokudla, uma ubona umbono omuhle, uwusebenzisa ku-inthanethi.Kodwa ... akukho sikweletu. "
Ngaphambili kwesitolo esincane e-San Jose, i-CA Bakehouse ithengisa amakhulukhulu amakhekhe e-mochi ngosuku anambitheka efana nogwava namantongomane kabhanana. Umnikazi kwadingeka ashintshe igama le-dessert ezimpawini, izincwajana kanye newebhusayithi yesitolo sokubhaka - nakuba iresiphi ibilokhu ekhaya kusukela u-Lam esemncane.Okuthunyelwe ezinkundleni zokuxhumana kukuchaza njengokubheka kwabo ikhekhe likafulawa welayisi waseVietnam ubánh bò.Unina, osesebenze embonini yokubhaka endaweni yase-Bay iminyaka engaphezu kwengu-20, wayedidekile ngalo mbono. ukuthi inkampani ingafaka uphawu lokuhweba into evamile, esho.
Umndeni wakwa-Lim uyasiqonda isifiso sokuvikela imisebenzi okuthiwa yasekuqaleni.Bathi bayibhizinisi lokuqala laseMelika ukuthengisa amawaffle aseSouth Asia anokunambitheka kwe-pandan e-Le Monde, indawo yokubhaka yangaphambilini yomndeni e-San Jose, eyavulwa ngo-1990. I-CA Bakehouse izibeka njenge "umdali we-waffle yokuqala eluhlaza."
“Sesineminyaka engu-20 siyisebenzisa, kodwa asikaze sicabange ukuyiphawula ngoba yigama elivamile,” kusho uLam.
Kuze kube manje, yibhizinisi elilodwa kuphela elibonakala lizamile ukuphikisa uphawu lokuhweba.U-Stella + Mochi ufake isicelo ngasekupheleni kuka-2019 ukuze asuse uphawu lokuhweba lwe-Third Culture's mochi muffin ngemuva kokuba ibhikawozi lase-Bay Area licele uStella + Mochi waseSan Diego ukuthi ayeke ukusebenzisa igama, amarekhodi abonisa. .Baphikisa ngokuthi igama livame kakhulu ukuthi lingadayiswa.
Ngokwamarekhodi asenkantolo, I-Third Culture iphendule ngecala lokwephulwa kophawu lokuthengisa ikhala ngokuthi ukusebenzisa kwebhikawozi e-San Diego ama-muffin e-mochi kubangele ukudideka kwamakhasimende futhi kwadala umonakalo “ongenakulungiseka” esithunzini se-Third Culture.Icala laxazululwa phakathi nezinyanga.
Abameli bakaStella + Mochi bathe imibandela yesinxephezelo iyimfihlo futhi abafuni ukuphawula.
“Ngicabanga ukuthi abantu bayesaba,” kusho uJenny Hartin, umqondisi wezokuxhumana endaweni yokusesha iresiphi ethi Eat Your Books.” Awufuni ukudala inkinga.”
Ochwepheshe bezomthetho abathintwa yi-Chronicle babuze ukuthi uphawu lokuhweba lwe-Third Culture mochi muffin luzosinda yini enkantolo. Ummeli wempahla yengqondo ezinze e-San Francisco u-Robin Gross uthe uphawu lokuhweba lufakwe ohlwini lwerejista ye-US Patent kanye ne-Trademark Office esikhundleni serejista eyinhloko, okusho ukuthi. ayikufanelekeli ukuvikeleka okukhethekile.IRejista Enkulu igcinelwe izimpawu zokuthengisa ezithathwa njengezihlukile futhi ngaleyo ndlela zithole ukuvikeleka okusemthethweni okwengeziwe.
“Ngokubona kwami, isimangalo seThird Culture Bakery ngeke siphumelele ngoba uphawu lwayo lokuhweba luyachaza kuphela futhi alukwazi ukunikwa amalungelo akhethekile,” kusho u-Gross.” Uma izinkampani zingavunyelwe ukusebenzisa amagama achazayo ukuchaza imikhiqizo yazo, khona-ke umthetho wezimpawu zokuhweba uyeqisa. futhi kwephula ilungelo lokukhuluma ngokukhululeka.”
Uma izimpawu zokuhweba zibonisa “ukwehluka okutholiwe, okusho ukuthi ukusetshenziswa kwazo kugcwalise inkolelo emqondweni womthengi wokuthi kusetshenziswa igama elithi 'mochi muffin' kuphela,” kusho u-Gross, “kuzoba nzima ukuthengisa., ngoba namanye amabhikawozi nawo ayalisebenzisa leli gama.”
I-Third Culture ifake isicelo sezimpawu zokuthengisa zeminye imikhiqizo eminingana kodwa ayikwazanga ukuzithola, okuhlanganisa “i-mochi brownie”, “ibhotela mochi donut” kanye “ne-moffin”.Amanye amabhikawozi anamagama okuhweba abhalisiwe noma imiqondo eqondile, njenge-Cronut edumile. ebhikawozi yaseNew York City u-Dominique Ansel, noma i-Mochissant e-Rolling Out Cafe, i-hybrid mochi croissant pastry ethengiswa ezindaweni ezibhakwayo e-San Francisco.Impi yophawu lokuhweba iyafufusa phakathi kwenkampani yase-California cocktail kanye nenkampani kaswidi yase-Delaware mayelana namalungelo “kashokoledi oshisayo. ibhomu."I-Third Culture, enikezela nge-turmeric matcha latte eyake yabizwa ngokuthi "I-Golden Yogi," yayiqamba kabusha ngemva kokuthola incwadi yokuyeka nokuyeka.
Emhlabeni lapho izindlela zokupheka ezithandwayo zisakazwa kakhulu ezinkundleni zokuxhumana, u-Shyu ubona izimpawu zokuthengisa njengomqondo ojwayelekile webhizinisi.Sezivele ziwuphawu lwemikhiqizo yesikhathi esizayo engakaveli emashalofini ebhikawozi.
Njengamanje, ababhaki kanye nama-blogger okudla bebelokhu bexwayisana ngokuthi bangakhuthazi noma yiluphi uhlobo lwe-mochi dessert. (Amadonathi e-Mochi athandwa kakhulu manje kangangokuthi izinkundla zokuxhumana zigcwele amabhikawozi amaningi amasha kanye nezindlela zokupheka.) Ekhasini le-Facebook le-Subtle Asian Baking, okuthunyelwe. ukuphakamisa amagama ahlukile ukuze kugwenywe izinyathelo ezingokomthetho—ama-mochimuffs, ama-moffin, ama-mochin—— kwenze inqwaba yokuphawula.
Amanye amalungu eBhakabhaka ase-Asia acashile ayecatshangelwe ikakhulukazi isiko lesitolo sokubhaka, okubonakala sinesithako, ufulawa werayisi osuthayo osetshenziselwa ukwenza i-mochi, enezimpande ezijulile emasikweni amaningi ase-Asia.Baphikisana ngokuduba amasiko esithathu, futhi abanye bahamba. ukubuyekezwa okungekuhle kwenkanyezi eyodwa ekhasini le-Yelp lebhikawozi.
“Ukube othile ubengabeka uphawu lokuhweba ngokuthile kwamasiko noma okunenjongo,” njenge-Filipino dessert halo halo, “bengeke ngikwazi ukwenza noma ukushicilela iresiphi, futhi bengingakhungatheka kakhulu ngoba kade isendlini yami iminyaka,” kusho u-Bianca Fernandez, ophethe ibhulogi yokudla ebizwa ngokuthi i-Bianca e-Boston.Usanda kusula noma yikuphi okushiwo ngama-muffin e-mochi.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
U-Elena Kadvany uzojoyina iSan Francisco Chronicle ngo-2021 njengentatheli yezokudla. Ngaphambilini, ubengumbhali wezisebenzi ze-Palo Alto Weekly kanye nezincwadi ezingodadewabo ezihlanganisa izindawo zokudlela nezemfundo, futhi wasungula ikholomu yokudlela yasePeninsula Foodie kanye nephephabhuku.
Isikhathi sokuthumela: Jul-30-2022